This is an overview of our visual identity system. For detailed guidance please refer to our brand guidelines which can be found on the The King’s Trust Brand Hub.


We’re all about trying to make things easier for you to stay on brand, so we encourage you to use any King’s Trust branded templates that are available rather than creating materials from scratch.

Visual Identity System (VIS) Opening Statement


The King’s Trust Group Company owns the name, brand and registered trademarks of The King’s Trust.


The King’s Trust Group Company has licensed all entities within The King’s Trust Group to use the name and brand, provided that they implement the name, brand and the VIS in a consistent manner across the Group.


Exceptions to the guidelines in this VIS are not permitted, without first of all securing the necessary approval.


Colleagues wishing to implement exceptions to the guidelines in this VIS are required first of all to consult the Marketing team, who will consider and either approve or decline the request. In certain cases, the Marketing team will need to refer the request to The King’s Trust Group Company for their consideration


Get in Touch


For all enquiries related to the use of our brand in the UK, please contact: marketing@kingstrust.org.uk If you have feedback please complete this MS form