Speaking to our audiences

Messaging to use when speaking to supporters

For individual supporters (including volunteers, event participants, etc):

Support young people aged 11-30 facing hardship to gain skills for employment. Our courses are delivered in schools, colleges, or by our staff, aiding those in disadvantaged communities. We aim for at least 75% of youth to secure positive outcomes like jobs or education.

The transition to adulthood is frightening, especially for disadvantaged youth, worsened by the pandemic. Financial hardship limits life chances, affecting wellbeing and job prospects. Long-term unemployment harms mental health and future earnings.

We target inequality by helping more from disadvantaged backgrounds, ethnic minorities, and young women. Donations sustain our work in uncertain fundraising times. Since 1976, over 1,000,000 youths benefited. Your contribution, big or small, changes lives.

Your donation could be a turning point for a young life, supporting our teams aiding youth across the UK.

Volunteers and event participants, your support changes lives too:

Your support could be the turning point for young lives.

You could give a young person the chance they deserve.

Your help changes a young person’s life.

Italics, bold and underline

Avoid italics, bold or underline. They make your text harder, not easier, to read.

To emphasise something, you can:

front-load sentences

use headings

use bullets.

How we should word our messaging when speaking to young people

We know how hard it can be to get started in life, but whatever challenges you’re facing, The King's Trust is here for you for as long as you need us. We believe in you. You’ve got the talent to get where you want to be. You’ve got what it takes to achieve great things. And we’ve got your back to support you through even the most difficult of times.

A million young people have started something with The King's Trust, becoming health workers, sports coaches, youth workers, fashion designers, builders and business owners. Could you be next?

Want to work out what you’re passionate about and gain confidence to start your career? On our free courses, you’ll get help from mentors, make new friends, meet potential employers and achieve things you never thought possible.

We know it won’t be easy – there may be barriers to break through and moments you feel like giving up – but you’ve got what it takes to get where you want to be.