Tone of Voice

Tone of Voice to guide all our communication:

Our communication is guided by four pillars:

Empowering We inspire confidence and capability in young people.

Inspirational Our messages are uplifting and motivating.

Optimistic We maintain a positive and hopeful outlook.

Determined Our mission is to work for young people.

Inclusive We are committed to ensuring we are accessible to all our audiences.

Devices that unify our initiatives and programmes.

The King’s Trust programmes and initiatives have distinct lock-up devices, creating a unified yet flexible identity that encompasses all our endeavours.

Brand devices help visually distinguish our programmes and events while maintaining a cohesive brand identity across all communications