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Speaking to our audiences

Our key messages outlines what we believe in at the Trust - including vision, mission and ambition statements.

This section can be used when highlighting aspects such as our vision, mission and ambition - and stating key facts.


Our Vision:

Every young person should have the chance to succeed.

Our Mission:

To help young people transform their lives by developing the confidence and skills to live, learn and earn.

Our Ambition: 

Our ambition over the next five years is to give more disadvantaged young people the opportunity to create a better future through employment, education and enterprise.


Our Key Messages:

  • We support 11-30 year olds who have faced disadvantage and adversity to create a better future for themselves.
  • We believe supporting a young person into work helps them to live more stable, fulfilling lives.
  • Over the last five years, three in four young people supported by The King's Trust moved into work, education or training after completing one of our programmes.
  • The charity was founded in 1976 by HM The King, and has helped more than a million young people to date, giving them the confidence and skills to change their lives.  
  • We are here to support young people from the UK’s most disadvantaged communities and those facing the greatest adversity.
  • We support young people who are unemployed or struggling in their education.
  • We believe that every young person deserves the chance to succeed, no matter what their background and despite any challenges they may be facing.
  • Many of the young people supported by The Trust are in or leaving care, facing issues such as homelessness, poverty, mental health problems, or have been in trouble with the law.
  • The impact of the pandemic and the rising cost of living crisis worsened challenges for millions of young people. Widening inequalities continue to harm the prospects of young people in the formative years of their careers, and it was those who already faced disadvantage and adversity who were most at risk of being left behind.
  • We support young people who need our help the most, including those from disadvantaged communities and those facing the greatest adversity; and, in doing so, help tackle social inequalities and barriers to social mobility.
  • Since 1976 1,000,000+ young people, have been helped in the transition from school to work. With analysis from 2016 showing an estimated £1.4 billion return to society over just a ten year period.