Delivery Partner Guide

Accessibility

Our Commitment to Accessibility

The King’s Trust is committed to ensuring accessibility in all our communications and materials. We recognise that young people who benefit from our support are often those who face the greatest accessibility challenges and barriers to entry.

This means ensuring our logo and colour combinations meet AA or AAA standards according to the Web Content Accessibility Guidelines (WCAG). This ensures legibility and inclusiveness across all our communications.

Accessibility is essential for some, but beneficial for all. It is our responsibility to create content that breaks down barriers, ensuring that The King’s Trust is open and accessible to as many people as possible.

Barriers to Accessibility

Low Literacy Skills

Ensuring clarity and simplicity in our communication.

Using English as a Second Language

Providing materials that are easy to understand.

Permanent Disabilities

Designing content with accessibility tools and inclusive practices in mind.

Neurodivergence

Offering diverse ways to engage with our content.

Additionally, accessibility is a consideration for everyone, as individuals may face temporary or situational challenges. These can range from recovering from an injury, like a broken wrist, to multitasking, such as holding a child while using a laptop.

AA Standard Compliance

The King’s Trust is committed to meeting at least AA accessibility standards, to ensure that our content is accessible to a wide range of individuals, including those with disabilities. Our accessibility guidance and the brand guidelines together promote readability, clarity, and usability.

Achieving AA standards is one way we can ensure that our content is accessible to a wide range of individuals, including those with disabilities. Our General Accessibility Guidance (UK) and these brand guidelines together promote readability, clarity, and usability.

Minimum Sizes and Colours

To ensure clarity and accessibility, we adhere to minimum size requirements for our logo, written text and visual elements.

The colour contrast between text and background is carefully selected to maintain readability across all formats.

Our guidelines provide specific colour pairings that ensure content is clear and accessible at all times.

Contact The King’s Trust Marketing team if you would like further information marketing@kingstrust.org.uk.