Logo that defines your role in working for young people.

We recognise the significant impact you make in improving the lives of young people within our community. This new logo serves as a visual representation of your commitment and vital role working with us to deliver valuable services and support to young people in need.

Delivery Partner logo

Your new Delivery Partner logo This is your King’s Trust Delivery Partner logo. We have provided logo files in red (for use on a white background) and white (for use on a coloured background).

This Delivery Partner logo is only for use when delivering or promoting a specific King’s Trust programme. You must always lead with your organisation’s own logo and branding.

This partnership logo is to be used as secondary to your own – see page 7 for examples. Please do not crop or alter the logo in any way, and please follow all our brand guidelines. We reserve the right to request that the logo is removed if we have any concerns over its use.

The core King’s Trust logo shouldn’t be used on its own by delivery partners in any circumstances, due to VAT restrictions. It also means it’s less confusing for young people to find their local King’s Trust centre.

Logo Placement and Size

Logo Exclusion Zone

Maintain a safe exclusion zone around the logo.

The space can be measured using the central circle in the crown icon as a guide to scale the width and height resulting in a square exclusion zone.

The square exclusion zone space should remain free of other graphic elements unless placed on a photographic image or patterned background.

Minimum Sizes

For clarity and accessibility, our Delivery Partner logo can be used small but must never be smaller in height than 15mm (for print) or 90px (for screen).

1. Logo Placement

How to position our Delivery Partner logo

The examples on the right show how you can size and position your logo alongside our Delivery Partner logo.

• Please lead with your own logo, which often appears top left.

• The Delivery Partner logo should be used as secondary to your own, top right or bottom right.

• Do not place your logo directly next to the Delivery Partner logo

Logo use on materials

Can the Delivery Partner logo be used on outreach materials such as leaflets?

Yes, the Delivery Partner logo can be used on partner outreach materials. Can a partner use the Delivery Partner logo on merchandise such as t-shirts? Please avoid using our Delivery Partner logo on merchandise and use your own branding to avoid confusion.

If you wish to use the Delivery Partner logo on merchandise, a request must be submitted to marketing@kingstrust.org.uk If approval is granted by the Marketing team, the final artwork must be submitted for approval of the Marketing team before going to print / production.

Charity numbers and registered address If you are raising money for The King’s Trust, you need to use the charity number on your marketing materials promoting the event, activity, or product.

The product itself (if it’s something physical) does not need to carry the charity number. © The King’s Trust 2024 – all rights reserved. The King’s Trust is a registered charity, incorporated by Royal Charter in England.

Registered number RC000772. Registered office: King’s Trust South London Centre, 8 Glade Path, London SE1 8EG. Registered charity number in England and Wales: 1079675 and Scotland: SC041198.

Fonts You should always use your organisation’s own official brand fonts. We do not release our licensed brand fonts. If you do not have your own official brand fonts for your organisation, the following fonts are recommended for consistency and legibility: Arial Regular and Impact

Logo Colour

Limited Colour Usage Please use the Delivery Partner logo variations on the following backgrounds only

1. White logo on Master Red

2. Master Red logo on white

3. White logo on black or a dark colour

Logo colour misuse

Colour Logo / Colour Backgrounds — Don’ts We do not permit multi-coloured logos placed on multi-coloured backgrounds.

For accessibility, please do not use our Delivery Partner logos on multi-coloured backgrounds as this negatively impacts its legibilty.